- Jim Townsley
- Jan 2, 2014
Advertizing gives a message to the public that can be good or bad. Getting the name of your church into public view must be done in a professional manner. What people read and see about your church will impress them or turn them away. It is important to portray a good image to the public with your advertizing and published materials.
There are many messages portrayed about your church without people even visiting a service. When starting a church there will be several promotional pieces of material that will be printed and distributed. Material that is of a poor quality may hinder a prospect from visiting the church. If all your material is well designed, up to date, and looks sharp, it will make a statement about your church. People will be impressed because what you are doing is first class.
If meeting dates and locations are changed it is imperative that tracts and flyers must either be updated or discarded. Sometimes it becomes necessary for a meeting place to be changed at the last minute. Sometimes there is nothing you can do at the last minute, but there is no excuse for weeks to go by without updating your information. As a temporary fix, a label could be placed over the old information, but this should be done only as a last resort.
A church web site is another important advertising tool. The web site must be working properly and be up to date. If past events remain on the web site no one will return to your site seeking new information and ultimately they may turn away sensing that this new church does not functional in a professional manner. Someone must take the time to weekly update the web site and that means you as the pastor or the pastor's wife may need to assume this responsibility. Far too often parts of the web site do not work and events that happened months ago remain on the calendar. Keep your web site working and up to date.
If there is a listing in the local paper and some of the church information changes, it needs to be updated. Advertisements must be current. The church sign must be accurate and up to date. If the meeting times are wrong how can you expect people to attend at the right time? The bulletin for the regular services needs to be accurate. How will people know to attend something if the time or date is not given in time to prepare for an upcoming event?
The pictures on the web site need to be updated periodically. I have seen photos of pastors in their advertising that are twenty or thirty years old. You must occasionally update your picture on the church tracts, web site, and on all printed material.
Keeping your advertising up to date is a necessary task. If you do not properly care for the simple aspects of the ministry why would anyone believe that you will care for the more spiritual aspects of the church. "He that is faithful in that which is least is faithful also in much: and he that is unjust in the least is unjust also in much." - Luke 16:10 Be sure someone is responsible to keep everything updated regularly in the beginning of a new church. Ultimately it is the pastor's responsibility to make sure the job gets done.